Lacoste is the French lifestyle brand with a world class heritage in sport. In 1996 Consule Ltd. became the distributor for Lacoste products on the territory of Croatia and during the years continuously extended its territories. Lacoste brand continues to be renowned for its premium quality in apparel and footwear with an emphasis on sports influenced styles.

LACOSTE is above all a legend

The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.

The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.

‘I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey’.

In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original "1212" pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionized sportswear and branding within sport. Find out more about The Crocodile.